building brand awareness

my client had a primary need: build brand awareness and consideration for their service in the US market amongst a millennial, digital savvy, audience. through a cross-platform approach (i.e. YouTube, Facebook, & Instagram) we created a marketing plan that comprised of:

• custom content (video, listicles on BF’s O&O & social posts)

• targeted media across platforms, A/B testing formats to ensure media spend efficiencies

• custom Millward Brown research to measure ad effectiveness