leveraging editorial content to find new audiences & drive conversions

my client wanted to leverage the editorial momentum from an article written by one of BuzzFeed’s talented writers. to leverage authentic, audience-first storytelling to drive consumers from consideration to purchase, we proposed a desktop + mobile friendly media plan to boost the article to key audiences. the result drove new users to quip:

• 96% unique users driven to quip from BuzzFeed content leveraging custom targeting, organic distribution and audience-first content

• 85% lift in on-site conversion rate from BuzzFeed referred traffic as a result of borrowing brand equity from BuzzFeed to endorse the quality of the product